The Amaranth Institute acts to

• Acquire, preserve, and distribute valuable business information and to promote the best interests of the amaranth industry
• Collect and disseminate statistics and other information relevant to the amaranth industry
• Promote standardization and simplification of terminology of amaranth and amaranth products
• Conduct trade promotion
• Encourage research activities related to amaranth
• Establish uniform contracts, conduct arbitration, and adjust controversies and misunderstandingss among and between its members
• Advance lawful trade practices, customs, and usages within the amaranth industry
• Promote industrial safety and the establishment of sanitary conditions
• Engage in any lawful activities pertaining to the amaranth trade